1963 Buick Riviera ...Published on 09.05.2010
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Launched in 1963 and designed by Bill Mitchell, owner of the famous style of General Motors, Buick Riviera has no relationship with Riviera hardtop past, luxury sedans amounts two doors without first appears in 1949. Entirely new in its conception and design, it differs from existing lines of the company and even the entire production of General Motors. It aims to compete with Thunderbird on the niche called personal luxury, that is to say cut upscale line specific, where the Ford enjoys a quasi-monopoly.
Originally, the Buick Riviera was as a project (code name XP-715) to revive the brand La Salle. But after the refusal to build the Cadillac car, it is an irony of history, that Buick gets the project. This diversion to look for revenge when we know that La Salle, a victim of competition from Buick in the thirties, had to be abandoned by General Motors in 1940! But Buick wanted to take the car to enter the market with a brand knew potentiality.
It will only be available in one cut model. At the top of the Buick range, the Riviera will be the most expensive model of the brand until 1973. During this period, three generations of Riviera will succeed each other (1963 - 1965, 1966 - 1970 and 1971 - 1973). The car will thus experience a huge commercial success; Beyond the model of the Ford Thunderbird that inspired it, she will be imitated herself, in General Motors by the Pontiac Grand Prix and later by the Chrysler Cordoba ...
Credit Photos : General Motors History & Heritage.
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